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Job ID: 158894

Director, Digital Marketing - Intercollegiate Athletics (7552U) 18407
University of California, Berkeley

Date Posted May 14, 2021
Title Director, Digital Marketing - Intercollegiate Athletics (7552U) 18407
University University of California, Berkeley
Berkeley, CA, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Director/Manager
  • Marketing

Director, Digital Marketing - Intercollegiate Athletics (7552U) 18407

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Application Review Date

The First Review Date for this job is: May 27, 2021

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking a Director, Digital Media. We are looking for a creative and forward thinker, someone who has the ability to lead talented people, is analytical and strategic, while also diving right into the execution of our marketing campaigns.



The Director, Digital Media will help Cal Athletics shape its communications strategy to develop a single view of the customer, refine the customer journey, and deliver personalized content across all channels and devices. This position will be responsible for developing and leading the department's overall email marketing plan to help create, launch, manage, and optimize segmented and targeted programs in support of demand generation, retention, and customer loyalty. In addition, this position will also be responsible for tracking email metrics, ROI, reporting on successes, and optimizing campaigns for future success. Along with the positions role in email marketing, it will also lead the grassroots marketing effort campaign plans engage with additional stakeholders.
  • Maintains a comprehensive email and marketing automation editorial calendar in order to proactively produce content appropriate for IA channels.
  • Mines data for opportunities to convert, retain, and nurture leads, prospects, customers, and partners.
  • Create all digital marketing collateral content to maximize revenue, including video and graphics.
  • Extracts data and key learnings from analytics and reports to create conversion campaigns.
  • Defines and achieves KPI metrics for lead conversion and customer retention.
  • Reports on all marketing program performance to leadership team members and other internal units.
  • In conjunction with Learfield, lead of development of Cal Street Team to provide grassroots marketing efforts for Cal in the Bay Area. Hire team members, develop events calendar, coordinate schedules for team, ensure promotional materials are readily available, track metrics of success for team.
  • Plan and execute engagement/promotional plans for assigned teams/programs. Serve as Show Director for their specific sport responsibilities. Research new and different promotional ideas to drive attendance to games.
  • Coordinates efforts cross-functionally with other internal units.
  • Builds relationships with outside (non-campus affiliated) companies and organizations, as necessary.
  • Other marketing responsibilities as assigned.
  • Works game days/nights.
  • Some travel may be required.

Required Qualifications
  • 2+ years of marketing, digital communications, PR, brand management, or digital advertising experience.
  • Knowledge of email marketing solutions (Neolane, ExactTarget, Lyris, Constant Contact, Convio, or equivalent) and/or marketing automation platforms (Adobe Campaign, Responsys, Marketo, Eloqua, or equivalent).
  • Ability to develop email flows, business logic, and reporting in marketing automation system.
  • Excellent copywriting and content creation skills, and keen visual sense.
  • Understanding of how images and videos define a company's brand.
  • Experience using adobe creative suite (Premiere Pro, Photoshop, InDesign, Dreamweaver) for video, graphic design, and email template creation.
  • Knowledge of HTML creation and troubleshooting.
  • Experience managing media buys, specifically with digital and social networks.
  • Experience in managing mobile communication and its importance in driving engagement, web traffic, sales, etc.
  • Proven ability to document processes and procedures associated with marketing automation or email campaigns and strategies.
  • Strong quantitative analytical ability - can take complex ideas and present them in a manner that is easy to consume and share.
  • Excellent project management skills with the ability to drive results and projects to completion.
  • Clear written and verbal communication skills and strong presentation abilities.
  • Bachelor's degree in a related field or equivalent training/experience.
  • Strong interpersonal communication and political acumen skills.
  • Knowledge of applicable NCAA and Pac-12 rules and regulations.

Preferred Qualifications
  • Knowledge of Neolane email marketing system
  • Knowledge of or other CRM solution and its functionality.
  • Knowledge of the campus and department, including its achievements, mission, vision, goals, objectives, and infrastructure.
  • Knowledge of the department's products and services.

Salary & Benefits

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Other Information

This is a full-time, Career position.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

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