Who's Who in
Business Academia

John Murray

Academic Title: Senior Lecturer

Name: John Murray

 

Department: Department of Marketing

Department Website: http://marketing.massey.ac.nz/

Institution: Massey University

 

Address: Private Bag 11222
Palmerston North
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: My primary research interest concerns retail competitiveness. i employ two main approaches to investigate this research interest: 1) the analysis of the contributions of in-store experiences to retaiers'l brand building efforts; and 2) the macro-policy consideration of New Zealand's distribution system and its ability to competively offer sustainable choice and format diversity to consumers.

 

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