Who's Who in
Business Academia

Yupeng Chen

Academic Title: Assistant Professor

Name: Yupeng Chen

 

Department: Division of Marketing and International Business

Department Website: http://www.nbs.ntu.edu.sg/Faculty/MnIB/MnIB.asp

Institution: Nanyang Technological University

 

Address: Block S3, 01a-30
Singapore
Singapore

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Yupeng's research interests lie in two areas. He is particularly interested in developing new machine learning models with applications in modeling consumer heterogeneity in preference estimation and estimating heterogeneous treatment effects in field experiments. He is also interested in conducting field experiments to test marketing strategies and theories of consumer behavior.

 

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