Who's Who in
Business Academia

Aditya Gupta

Academic Title: Lecturer

Name: Aditya Gupta

 

Department: McCoy College of Business/Department of Management

Department Website: http://www.business.txstate.edu/mgt/

Institution: Texas State University

 

Address: 601 University Drive
San Marcos, Texas 78666

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: • Application of social network analysis to business to business marketing problems.
• Inter-firm relationships, Sales management, Key account management
• Business to business markets and marketing strategy issues
• Building firm’s marketing capabilities
• Empirical modeling of marketing strategy issues using econometrics and Bayesian methods.

 

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