Who's Who in
Business Academia

Yaping Chang

Academic Title: Professor

Name: Yaping Chang

 

Department: Department of Marketing

Department Website: http://english.cm.hust.edu.cn/Faculty___Research/Faculty_Pro...

Institution: Huazhong University of Science and Technology

 

Address: 1037 Luoyu Road
Wuhan
China

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: 1. Omnichannel marketing: focuses on omnichannel transformation of the retail industry, omnichannel strategies, and seamless omnichannel customer experience

2. Artificial intelligence marketing: focuses on algorithmic aversion, algorithmic ethics, human-AI collaboration, customer interaction horror and scenario horror in AI scenarios, algorithmic fantasy, and the application of generated AI in marketing communication.

 

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