Who's Who in
Business Academia

Yuanyuan Zhou

Academic Title: Associate Professor

Name: Yuanyuan Zhou

 

Department: Department of Marketing

Department Website: http://english.cm.hust.edu.cn/Faculty___Research/Faculty_Pro...

Institution: Huazhong University of Science and Technology

 

Address: 1037 Luoyu Road
Wuhan
China

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: 1. Service Strategy—This area investigates the formulation of strategies within service management, encompassing service design, innovation, and delivery models with the objective of optimizing customer experiences and enhancing service efficiency.

2. Intelligent Digital Services—This domain emphasizes research on service recovery strategies and mechanisms in mobile environments, utilizing artificial intelligence. It examines how digital technologies and smart systems can be leveraged to ameliorate the remediation processes following service failures, thereby enhancing the effectiveness of recovery efforts.

 

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