Who's Who in
Business Academia

    Ying Zhu

  • Associate Professor
  • Ying Zhu
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  • Department of Marketing and Consumer Studies
  • http://www.uoguelph.ca/consumerstudies/
  • University of Guelph
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  • Guelph, Ontario N1G 2W1
    Canada
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  •  
  • Contact by e-mail?
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  • Dr. Zhu’s primary research interests include digital marketing, consumer behavior, marketing analytics, social networks and branding. She has two streams of research: 1) investigating the impact of technology on consumers and the antecedents and consequences of consumer use of technology (e.g., AI, Metaverse) and 2) examining the effectiveness of different marketing strategies (e.g., digital marketing, business networks) and the importance of branding (e.g., brand extension).
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