Who's Who in
Business Academia

Nicole Hess

Academic Title: Assistant Professor

Name: Nicole Hess

 

Department: Department of Marketing

Department Website: http://www.coba.usf.edu/departments/marketing/index.html

Institution: University of South Florida, Tampa

 

Address: 4202 E. Fowler Avenue
BSN 3403
Tampa, Florida 33620-5500

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her research interests are at the convergence of technology and consumer-based strategy. She investigates the impact of innovative technologies, such as human-enhancement technologies, AI, and service robots, on consumer responses and consumer-based marketing strategies in both digital and physical environments, particularly within service and retail contexts. Additionally, her research aims to provide insights into consumer well-being, transformative consumer research and transformative service research, highlighting the broader implications of innovative technologies.

 

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