Who's Who in
Business Academia

Kathleen Debevec

Academic Title: Associate Professor

Name: Kathleen Debevec

 

Department: Department of Marketing

Department Website: http://intra.som.umass.edu/mktg/

Institution: University of Massachusetts, Amherst

 

Address: 121 Presidents Drive
Amherst, Massachusetts 01003

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Impact of self-referent judgments in marketing communications
Persuasion strategies and communication effectiveness
Technology in marketing education
Social smokers, differences in schema, behavior, and responsiveness to ads

 

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