Who's Who in
Business Academia

Aron O'Cass

Academic Title: Professor

Name: Aron O'Cass

 

Department: Newcastle Graduate School of Business

Department Website: http://www.newcastle.edu.au/school/ngsb/

Institution: University of Newcastle, Australia

 

Address: Newcastle Graduate School of Business
Cnr King & Auckland Sts
Newcastle NSW 2300
Australia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Australian Industry Brand Strategy
Cognitive Age and Consumer Life Experience and Characteristics
Comparisons of Asian and Australian Brand Associations and Ethnocentrism
Export marketing Performance, Antecedents and Consequences
Voter Choice in Australia
Electoral Choice in a bye-election
Organisational Learning and marketing performance
Brand Perceptions and Feelings Aroused by Brands
Services Marketing: Barriers and Costs of Switching Providers

 

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