Who's Who in
Business Academia

Gordon McClung

Academic Title: Professor

Administrative Title: Director - Davis Marketing Center

Name: Gordon McClung

 

Department: Marketing

Department Website: http://www.ju.edu/future/majors/marketing.aspx

Institution: Jacksonville University

 

Address: 2800 University Blvd North
Jacksonville, Florida 32211

 

Highest Degree: Ph.D.

Date of Degree: 1986

Degree Institution: University of Pittsburgh

 

E-mail: Contact by e-mail?

 

Expertise: Marketing Strategy
Customer Value Measurement
Customer Value Management
CRM

 

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