Who's Who in
Business Academia

Srinath Gopalakrishna

Academic Title: Associate Professor

Name: Srinath Gopalakrishna

 

Department: Department of Marketing

Department Website: http://business.missouri.edu/About/Academic/mktg/

Institution: University of Missouri-Columbia

 

Address: 403 Cornell Hall
Columbia, Missouri 65211

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Problems in business-to-business marketing such as the integration of communications mix elements, the measurement of returns from marketing expenditures and cross functional integration

 

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