Who's Who in
Business Academia

Myung-Soo Lee

Academic Title: Professor

Name: Myung-Soo Lee

 

Department: Department of Marketing

Department Website: http://zicklin.baruch.cuny.edu/faculty/marketing.html

Institution: CUNY Bernard M. Baruch College

 

Address: One Bernard Baruch Way, Box B12-240
New York, New York 10010

 

Highest Degree: Ph.D.

Date of Degree: 1992

Degree Institution: State University of New York at Buffalo

 

E-mail: Contact by e-mail?

 

Expertise: Consumer Information Search and Choice, Program Context Effect in Advertising, Forecasting Value of Purchase Intention Measures, Family Business and Entrepreneurship Issues, Interaction Between Entrepreneurship and Marketing

 

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