Who's Who in
Business Academia

J. David Lichtenthal

Academic Title: Professor

Name: J. David Lichtenthal

 

Department: Department of Marketing

Department Website: http://zicklin.baruch.cuny.edu/faculty/marketing.html

Institution: CUNY Bernard M. Baruch College

 

Address: One Bernard Baruch Way, Box B12-240
New York, New York 10010

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Business-to-Business Marketing Phenomena, Enhancing Industrial Sales Force Effectiveness, Philosophical and Historical Perspectives for Understanding and Implementing the Marketing Concept, Organizational Buying Behavior Through Identification of Buying Center Membership as a Basis for Market Segmentation and Subsequent Competitive Positioning

 

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