Who's Who in
Business Academia

Rajeev Batra

Academic Title: Professor

Administrative Title: The William Davidson Institute Area Director for Marketing

Name: Rajeev Batra

 

Department: Marketing

Department Website: http://webuser.bus.umich.edu/departments/marketing/

Institution: University of Michigan, Ann Arbor

 

Address: 701 Tappan Street
Ann Arbor, Michigan 48109-1234

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Brand-building through advertising; global branding and advertising; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.

 

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