Who's Who in
Business Academia

Lakshman Krishnamurthi

Academic Title: A. Montgomery Ward Professor of Marketing

Administrative Title: Chair of Marketing Department

Name: Lakshman Krishnamurthi

 

Department: Marketing

Department Website: http://www.kellogg.northwestern.edu/marketing/index.htm

Institution: University of Western Ontario

 

Address: 2001 Sheridan Road
Evanston, Illinois 60208-2009

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Choice Models
New Product Strategy, Competitive Advantage
Estimation of Price and Advertising Elasticity
Conjoint Analysis

 

---

Start A New Search

If you are a faculty member and are not presently included in our Who's Who in Academia, you may submit a request to be added.

If you are currently included in our database and have previously established an account, you can update any of the information shown in your record.