Who's Who in
Business Academia

Ingrid Martin

Academic Title: Professor

Administrative Title: Chair

Name: Ingrid Martin

Personal Website: http://csulb.edu/cba/~imartin

 

Department: Department of Marketing

Department Website: http://www.csulb.edu/depts/marketing/

Institution: California State University, Long Beach

 

Address: 1250 Bellflower Boulevard
Long Beach, California 90840

 

Highest Degree: Doctorate

Date of Degree: 1994

Degree Institution: University of Southern California

 

E-mail: Contact by e-mail?

 

Expertise: My area of research is in risk communication and risk mitigation as it relates to consumption of products, services, and natural disasters such as wildfires. My focus is on understanding how both traditional and social media can be used as ways to effectively communicate risk and to encourage consumers to change their risky behaviors.

 

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