Who's Who in
Business Academia

Suzanne Makarem

Academic Title: Assistant Professor

Name: Suzanne Makarem

 

Department: Department of Marketing

Department Website: http://www.bus.vcu.edu/market_buslaw/

Institution: Virginia Commonwealth University

 

Address: 1015 Floyd Ave.. PO Box 844000
Richmond, Virginia 23284-4000

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Affect and emotions in consumer decision making, specifically related to consumer behavior in the healthcare industry. She was recently the lead author of “Satisfaction in Technology-Enabled Service Encounters," Journal of Services Marketing, 23(3), 134-144, which was named a Highly Commended Paper at the Emerald Literati Network Awards for Excellence 2010.

 

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