Who's Who in
Business Academia

Barbara E. Kahn

Academic Title: Professor

Name: Barbara E. Kahn

 

Department: Marketing

Department Website: http://hops.wharton.upenn.edu/

Institution: University of Pennsylvania

 

Address: 3730 Walnut Street
700 Jon M. Huntsman Hall
Philadelphia, Pennsylvania 19104-6371

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer choice; variety seeking; brand loyalty; customization; customer relationship management; decisions under uncertainty/ambiguity; medical and financial services; price promotions; product assortments.

 

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