Who's Who in
Business Academia

Katherine N. Lemon

Academic Title: Professor

Administrative Title: Chair

Name: Katherine N. Lemon

 

Department: Marketing

Department Website: http://www.bc.edu/schools/csom/departments/marketing/

Institution: Boston College

 

Address: Fulton Hall Room 450
140 Commonwealth Avenue
Chestnut Hill, Massachusetts 02467-3808

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Customer Relationship Management, Customer Equity, Managing the Customer as an Asset, Impact of Wireless/Mobile Technologies on Customer Relationship Managment, and Consumer Brand Choice

 

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