Who's Who in
Business Academia

Melvyn Menezes

Academic Title: Associate Professor

Name: Melvyn Menezes

 

Department: Department of Marketing

Department Website: http://management.bu.edu/

Institution: Boston University

 

Address: 595 Commonwealth Avenue
Boston, Massachusetts 02215-1704

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Marketing in high-tech companies. * Improving the marketing capabilities of firms in business-to-business settings. * The role of leadership in enhancing the market orientation of companies. * Approaches to improve customer satisfaction and service

 

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