Who's Who in
Business Academia

Sara Dommer

Academic Title: Assistant Professor

Name: Sara Dommer

 

Department: Department Of Marketing

Department Website: http://mgt.gatech.edu/fac_research/acad_areas/marketing.html

Institution: Georgia Institute of Technology

 

Address: 800 West Peachtree Street NW
Atlanta, Georgia 30332-0520

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Use of brands as vehicles of identity expression: Who does it? When and why do they do it? What are the larger implications of doing it? Her research examines the motivations underlying consumers' use of brands to express identity (such as self-discrepancy and differentiation), individual differences and circumstantial factors that moderate such effects, and the larger implications of using brands to express identity

 

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