Who's Who in
Business Academia

Maya Farah

Academic Title: Assistant Professor

Name: Maya Farah

Personal Website: http://sb.lau.edu.lb/departments/hm/dr-maya-farah.php

 

Department: School of Business

Department Website: http://www.lau.edu.lb/academics/faculty/fulltime.php#sobbei

Institution: Lebanese American University

 

Address: P.O. Box 13-5053
Beirut 1102 2801
Lebanon

 

Highest Degree: PhD

Date of Degree: 2007

Degree Institution: Manchester Business School - University of Manchester

 

E-mail: Contact by e-mail?

 

Expertise: Consumer Psychology
Understanding consumer choices
Satisfaction and behavior
Social-cognitive theories applications to the understanding of consumer behavior and misbehavior
Consumer boycotting behavior
The effects of aspects such as country of origin and ethnocentrism on consumer purchase decisions
Islamic marketing
Consumer churning/switching behavior

 

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