Who's Who in
Business Academia

    Henry Chung

  • Associate Professor
  • Henry Chung
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  • Department of Marketing
  • http://marketing.massey.ac.nz/
  • Massey University
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  • Private Bag 11222
    Palmerston North
    New Zealand
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  • Contact by e-mail?
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  • International Marketing Strategies (e.g., Standardization/adaptation, decision making)
    Export Performance and Innovation
    Managerial Ties/ Guanxi Networking
    Immigrant Effect
    Organizational Learning Theory, Resource Based Theory and Institutional Theory
    Market Entry Modes
    Marketing Orientation
    European Union
    Greater China markets
    Distribution Systems
    Chinese Family Business
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