Who's Who in
Business Academia

Henry Chung

Academic Title: Associate Professor

Name: Henry Chung

 

Department: Department of Marketing

Department Website: http://marketing.massey.ac.nz/

Institution: Massey University

 

Address: Private Bag 11222
Palmerston North
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise:
International Marketing Strategies (e.g., Standardization/adaptation, decision making)
Export Performance and Innovation
Managerial Ties/ Guanxi Networking
Immigrant Effect
Organizational Learning Theory, Resource Based Theory and Institutional Theory
Market Entry Modes
Marketing Orientation
European Union
Greater China markets
Distribution Systems
Chinese Family Business


 

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