Who's Who in
Business Academia

Kwong Chan

Academic Title: Professor

Name: Kwong Chan

 

Department: Marketing

Department Website: http://web.cba.neu.edu/~mkt/

Institution: Northeastern University

 

Address: 202 Hayden Hall,
Boston, Massachusetts 02115

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Professor Chan's teaching interests are centered around linking market-based information to innovation. His research examines how online content quality influences perceptions of products brands, and how market information can be used to enhance innovation.

 

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