Who's Who in
Business Academia

R. Nicholas Gerlich

Academic Title: Professor

Name: R. Nicholas Gerlich

 

Department: Department of Management, Marketing and General Business

Department Website: http://www.wtamu.edu/academics/management-marketing-general-...

Institution: West Texas A&M University

 

Address: 2501 4th Ave
Canyon, Texas 79016

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Dr. Gerlich has researched and published numerous articles exploring faculty and student involvement with and evaluation of online teaching, as well as the recent phenomenon of illegal file sharing and its impacts on the music industry. His current projects include exploring consumer shopping orientation and their locus of control, as well as risk aversion and its effect on personal use of e-commerce.

 

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