Who's Who in
Business Academia

Lewis B. Hershey

Academic Title: Professor

Administrative Title: Head

Name: Lewis B. Hershey

 

Department: Department of Marketing

Department Website: http://www.emich.edu/public/marketing/mktg.html

Institution: Eastern Michigan University

 

Address: 300 West Michigan Avenue
469 Gary M. Owen Building
Ypsilanti, Michigan 48197

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Dr. Hershey’s research interests include the marketing of retail financial services, health services marketing, qualitative marketing research, marketing education, and consumer behavior and human information processing. His research has appeared in several journals including Journal of Financial Service Professionals, Academy of Marketing Studies Journal, Journal of Information Privacy and Security, Qualitative Marketing Research, Review of Business Research, Journal of Business and Leadership, Health Marketing Quarterly, International Journal of Commerce and Management, Services Marketing Quarterly, Anthropology and Humanism Quarterly, Southern Speech Communication Journal, Rhetoric Society Quarterly, Academy of Educational Leadership Journal, and the Marketing Education Review.

 

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