Who's Who in
Business Academia

Joe Little

Academic Title: Associate Professor

Name: Joe Little

 

Department: Department of Marketing

Department Website: http://www.gvsu.edu/ssb/market/

Institution: Grand Valley State University

 

Address: 401 W. Fulton Street
4th Floor, DeVos Center
Grand Rapids, Michigan 49504

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Josephs research interests include cross-cultural consumer behavior, sports marketing, multinational marketing, and e-commerce. Select publications include the Journal of Marketing Theory and Practice, Marketing Management Journal, International Journal of E-Adoption, and in the book Proliferation of the Internet Economy. Furthermore, he has presented his research at multiple academic conferences including the American Marketing Association Summer and Winter Educators Conferences, Association of Marketing Theory and Practice Conference, and the Academy of International Business Conference.

 

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