Dr. Luna-Nevarez’s research interests are focused on consumer behavior in social media and digital environments, as well as consumers’ cognitive and affective responses to marketing communications. His doctoral dissertation investigated the persuasive impact of diverse narrative media in consumer health promotion. His research has been published in Journal of Consumer Research, Journal of Consumer Behavior, Journal of Current Issues and Research in Advertising, Journal of Destination Marketing and Management and Evolutionary Psychology. In addition, he has presented his research at international conferences, including the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the Society for Marketing Advances (SMA) and the Marketing Educators’ Association (MEA).
