Who's Who in
Business Academia

    Susanna Monseau

  • Professor
  • Susanna Monseau
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  • School of Business
  • https://business.tcnj.edu/about-the-school-of-business/facul...
  • College of New Jersey
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  • 2000 Pennington Road
    Ewing Township, New Jersey 08618
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  • Contact by e-mail?
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  • Regulation, policies and new business models related to advances in technology and communications
    Developments in intellectual property and privacy law relating to the internet and new technologies
    International aspects of copyright and industrial design laws
    Legal issues raised by the worldwide nature of the Internet
    The regulatory framework surrounding e-commerce
    The concept of trademark dilution (recently introduced into US law, although longer standing in the UK) and a consideration of whether it adequately protects the marketing function of a brand
    Post-Mortem Rights of Publicity and Fame. In the US while trademarks are protected by federal law, the right of publicity is a state common law right and in some states it is protected after death and in some it is not. This has implications for merchandising and the industry that surrounds some famous names.
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