Chad’s research is rooted in socio-cognitive theories—including those pertaining to identity, sensemaking, and the micro-foundations of institutional theory. Drawing on these theoretical foundations, Chad examines how the micro-level actions and words of entrepreneurs have macro-level implications for venture survival and market formation. His research—which regularly blends qualitative and quantitative methods—has examined these focal dynamics in such market settings as satellite radio, local telecommunications, online groceries, and craft micro-distilleries. Chad's research has been published in the field's leading management and entrepreneurship journals, including Administrative Science Quarterly, Academy of Management Review, Journal of Management Studies, and Journal of Business Venturing. His research has also received several awards, the most notable of which include consecutive IDEA "thought leader" awards for the best published entrepreneurship paper in 2010 and 2011, as designated by the Entrepreneurship division of the Academy of Management.
