Who's Who in
Business Academia

    Deidre Popovich

  • Assistant Professor
  • Deidre Popovich
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  • Department of Marketing
  • http://marketing.ba.ttu.edu/
  • Texas Tech University
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  • 8th Floor
    Lubbock, Texas 79409-2101
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  • Contact by e-mail?
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  • Her research focuses on consumer uncertainty, multi-stage decision making, and how the decision environment or context can influence self-control.
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