Who's Who in
Business Academia

    Derick F. Davis

  • Assistant Professor
  • Derick F. Davis
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  • Department Of Marketing
  • http://www.darden.virginia.edu/faculty/fac_mkt.htm
  • University of Virginia
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  • P.O. Box 6550
    Charlottesville, Virginia 22906-6500
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  • Contact by e-mail?
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  • Professor Davis’ research interests include the psychological underpinnings of consumer behavior; pricing and promotion effects; as well as the effects of alliteration, homophones, and other aspects of language on consumer judgments.
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