Who's Who in
Business Academia

Cynthia Fraser

Academic Title: Associate Professor

Name: Cynthia Fraser

 

Department: Department Of Marketing

Department Website: http://www.darden.virginia.edu/faculty/fac_mkt.htm

Institution: University of Virginia

 

Address: P.O. Box 6550
Charlottesville, Virginia 22906-6500

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her current research focuses on the impact of music (1) in marketing communications on customer perceptions, learning, and behaviors and (2) in retail environments on customer response and sales force effectiveness. Professor Fraser teaches “Quantitative Analysis” in the Integrated Core Experience.

 

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