Who's Who in
Business Academia

Amanda Bower

Academic Title: Professor

Name: Amanda Bower

 

Department: Department of Business Administration

Department Website: https://www.wlu.edu/williams-school/departments-and-programs...

Institution: Washington & Lee University

 

Address: 204 W Washington St
Lexington, Virginia 24450

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Research interests include the effects of spokespeople in advertising, consumer perceptions of corporate social responsibility initiatives, consumer use of product instructions, and consumer responses to product return policies. Her work has been accepted by Journal of Marketing, Journal of Advertising, Psychology & Marketing, and Journal of Health Communication, among others. In 2001, she received the Reviewer of the Year award from the Journal of Advertising, and is currently an associate editor at JA.

 

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