Who's Who in
Business Academia

William J. Allender

Academic Title: Assistant Professor

Name: William J. Allender

 

Department: Department of STRATEGIC MARKET LEADERSHIP AND HEALTH SERVICES MANAGEMENT

Department Website: http://www.degroote.mcmaster.ca/faculty/areas/marketing.aspx

Institution: McMaster University

 

Address: 1280 Main Street West
Hamilton, Ontario L8S 4M4
Canada

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His research deals with quantifying aspects of consumer behaviour using data routinely collected by many organizations, and its relationship to behaviour prior to purchase. These insights are used to develop new approaches to market definition and market segmentation, to inform new product development & innovation, pricing, and/or promotion decisions.

 

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