Who's Who in
Business Academia

Tracey Danaher

Academic Title: Professor

Name: Tracey Danaher

 

Department: Department of Marketing

Department Website: http://www.buseco.monash.edu.au/mkt/

Institution: Monash University

 

Address: PO Box 197
Monash
Australia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: My research interests lie in several areas:

(1) Advertising and media research including media planning, advertising and media optimization, using new technology as an advertising medium.
(2) Service marketing including assessing and improving service quality and customer satisfaction, understanding and generating customer loyalty and building strong and effective loyalty programs, understanding frontline employee roles and ambidexterity, studying value co-creation, understanding the role of emotions in service encounters, improving customer service experiences, and building service environments (servicescape) to impact psychological and sales responses.
(3) Transformative service research which aims to transform the lives of individuals, their families and the broader community through research aimed at improving quality-of-life and well-being. Within the transformative service research agenda my interests lie in health service marketing and behaviour change. This involves understanding customer value co-creation in health care and the patient journey, and how to bring about behaviour change to elicit positive outcomes like improved health and quality-of-life.
(4) Retail service research which focuses on examining how service experiences, advertising and the retail environment impact customer perceptions and behaviour.

 

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