Jonathan's research interests broadly encompass the interrelated themes of ‘Retail Change, Power and Competition’ and ‘Consumer Behaviour and Choice in a Retail Context’. He has published extensively in a wide range of specialist retailing, general marketing, and management, as well as wider social scientific journals.
Current research projects include a focus on: disadvantaged shoppers and consumer vulnerability, multi-channel brand equity, the role of retail design and architecture in consumers’ perceptions of store environments, retail branding, and the international divestment strategies undertaken by retailers.
