His main research areas include pricing theory, industrial organization and behavioral economics. His current research projects include membership pricing by the host organization of a group of non-collusive sellers (such as a shopping mall); pricing by “mixed” two-sided platforms (such as renewable energy power grids and Taobao.com); platforms' incentive to screen controversial content providers (such as Apple's app review policy and media censorship); and how sellers can profit from consumer sophistication of certainty bias, etc. (See 'Publications' and 'Projects' tabs for details.)
