Who's Who in
Business Academia

Yubo Chen

Academic Title: Professor

Administrative Title: Associate Dean

Name: Yubo Chen

 

Department: Department of Marketing

Department Website: http://www.tsinghua.edu.cn/eng/academics/index.htm

Institution: Tsinghua University

 

Address: Beijing 100084
China

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Prof. Chen’s main research areas include 1) big data and business innovation in the networked world; 2）market transformation and business analytics in the mobile internet era; 3) digital transformation of Chinese economy, and 4) climate change and sustainability strategy.

 

---

Start A New Search

If you are a faculty member and are not presently included in our Who's Who in Academia, you may submit a request to be added.

If you are currently included in our database and have previously established an account, you can update any of the information shown in your record.