Who's Who in Business: Robert Mackalski

Who's Who in
Business Academia

Academic Title: Assistant Professor

Name: Robert Mackalski

Department: Department of Marketing

Department Website: http://www.cba.unl.edu/dept/marketing/

Institution: University of Nebraska, Lincoln

Address: 317 CBA
Lincoln, Nebraska 68588-0492

Highest Degree:

Date of Degree:

Degree Institution:

E-mail: Contact by e-mail?

Expertise: Brand Measurement and Management
Brand Love
Spillover effects and virality

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