Who's Who in
Business Academia

Dan Li

Academic Title: Associate Professor

Name: Dan Li

 

Department: Department of Economics, Finance and Marketing

Department Website: http://muse.widener.edu/SBA/econdept/econhome.htm

Institution: Widener University

 

Address: One University Place
Chester, Pennsylvania 19013

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: My research focuses on consumer behavior and digital marketing, with a mix of quantitative and qualitative methods. I investigate sources that generate consumer happiness and improve consumer well-being. My works have been published in the Review of Marketing Research and presented at conferences including Academy of Marketing Science and American Academy of Advertising.

 

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