Who's Who in
Business Academia

Michael Munson

Academic Title: Associate Professor

Name: Michael Munson

 

Department: Marketing

Department Website: http://business.scu.edu/marketing/default.htm

Institution: Santa Clara University

 

Address: 500 El Camino Real
Santa Clara, California 95053

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Wide ranging and include the measurement and application of self concept, involvement, personal values, and personality to marketing decision making; the influence of culture and social class on consumption; and the development of sales force selection instruments.

 

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