Who's Who in
Business Academia

Melissa Martin

Academic Title: Assistant Professor

Name: Melissa Martin

 

Department: Department of Marketing

Department Website: http://www.som.gmu.edu/undergraduate/index.php#marketing

Institution: George Mason University

 

Address: 4400 University Drive
Fairfax, Virginia 22030

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer relationships with brands.
The application of technology in marketing.
The Internet as the facilitator of relationships.
Privacy and personalization in online marketing environments.


 

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