Who's Who in
Business Academia

Cal Duncan

Academic Title: Associate Professor

Name: Cal Duncan

 

Department: Department of Marketing

Department Website: http://leeds.colorado.edu/marketing/

Institution: University of Colorado at Boulder

 

Address: Business, 457
Boulder, Colorado 80309

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Marketing communications, effects of message structure and content on advertising effectiveness, the influence of consumer heuristics on information search and brand/store choice behaviors


 

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