Who's Who in
Business Academia

Omar Merlo

Academic Title: Cambridge University Lecturer

Name: Omar Merlo

Personal Website: http://www.jbs.cam.ac.uk/people/faculty/merloo.html

 

Department: Judge Business School

Department Website: http://www.jbs.cam.ac.uk/

Institution: University of Cambridge

 

Address: Trumpington Street
Cambridge
United Kingdom

 

Highest Degree: PhD

Date of Degree: 2005

Degree Institution: University of Melbourne

 

E-mail: Contact by e-mail?

 

Expertise: Marketing strategy; marketing theory; the role and influence of marketing in business strategy; marketing metrics; power and politics in marketing-related decision making; services and relationship marketing; brand management; internal marketing; marketing and HR.

 

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