Who's Who in
Business Academia

Lisa McNeill

Academic Title: Lecturer

Name: Lisa McNeill

 

Department: Department of Marketing

Department Website: http://www.business.otago.ac.nz/marketing/

Institution: University of Otago

 

Address: PO Box 56
Dunedin
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Research methodologies, fashion marketing/luxury products marketing and branding, case-based research, sport sponsorship and promotion, retail sales promotion of FMCG goods and network theory, and she currently supervises students in these areas as well as areas of consumer behaviour and tourism marketing.

 

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