IT business strategies and processes. What bundles of IT skills, capabilities, relationships, and organization designs underlie firm's success in leveraging the potential of current and emerging information technologies in their business strategies and value chain activities?
What are the emerging organization designs and IT governance arrangements for digitally-enabled enterprise value nets in contemporary firms?
What capabilities and organizational processes are key to firms' success in leveraging their investments in Customer Relationship Management (CRM) technologies in their marketing activities?