Who's Who in
Business Academia

Laszlo Sajtos

Academic Title: Lecturer

Name: Laszlo Sajtos

 

Department: Department of Marketing

Department Website: http://www.business.auckland.ac.nz/comwebContent/sitemanager...

Institution: University of Auckland

 

Address: Private Bag 92 019
Auckland
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Market-based Assets and Performance Measurement
Research focuses on 1) the impact of market-based assets on customer value creation and the company's customer, market and financial performance in both, business-to-consumer and business-to-business settings, 2) the impact of assets and capabilities on performance in the stages of the product life cycle

 

---

Start A New Search

If you are a faculty member and are not presently included in our Who's Who in Academia, you may submit a request to be added.

If you are currently included in our database and have previously established an account, you can update any of the information shown in your record.