Who's Who in
Business Academia

Magdalena Nenycz-Thiel

Academic Title: Lecturer

Name: Magdalena Nenycz-Thiel

 

Department: School of Marketing

Department Website: http://www.unisa.edu.au/marketing/contact/academic.asp

Institution: University of South Australia

 

Address: GPO Box 2471
Adelaide, South Australia 5001
Australia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise:

Brand equity of private label brands
Private label brand competition patterns
Brand rejection and brand avoidance
The validity and reliability of consumer brand usage metrics
Brand distinctiveness measurement



 

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